'Go with the flow' - marketing trends for 2018 that will generate value

© olegdudko via [[www.123rf.com 123RF.com]].</span>Yes, it's that time of year again where media pundits and the digital marketing cognoscenti are asked to share their views on what worked in 2017 and what will trend in 2018. The former is based on that mythical PhD in Hindsight which we all have, so I'll leave that part to the analysts who are far smarter than I am. Instead, I'll whip out my crystal ball and try my hand at forecasting a few potential ways in which marketers will be likely to generate the most value for their clients in 2018.
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