Pieter de Villiers, co-founder and CEO, Clickatell</span>Chat commerce and chat banking have revolutionised the way companies are serving their customers. Without having to invest in new architecture, companies are able to meet and engage with their clients on the platforms of their choice. What's more, with one simple implementation, organisations can boost their customer penetration by a factor of three. For businesses in Africa, this next generation of commerce has proved to be the best way to overcome infrastructure and socio-economic challenges and local businesses are quickly embracing the opportunity.
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#AfricaCom: Chat commerce leapfrogs in Africa
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