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Virgin Active’s new campaign Leave the cult, Join the club cuts through wellness fiction

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<p><img src="https://biz-file.com/c/2409/752072-208x117.jpg?2" width="208" height="117" alt="(Image supplied) Virgin Active's global Leave the cult, Join the club campaign has premiered this September" align="left"><br><span >(Image supplied) Virgin Active's global <i>Leave the cult, Join the club</i> campaign has premiered this September&lt;/span><p>Premiering this month the debut work for Virgin Active by Amsterdam-based agency We Are Pi introduces a new brand direction that calls out the superficiality and fakeness with its global <i>Leave the cult, Join the club</i> campaign.</p><br> <a href="https://www.bizcommunity.comhttps://www.bizcommunity.com/article/virgin-actives-new-campaign-leave-the-cult-join-the-club-cuts-through-wellness-fiction-691491a">Read more...</a> | <a href="https://www.bizcommunity.com/SendToFriend.aspx?l=1&c=82&ct=1&ci=251991">Send to a friend</a></p><div style="clear:left"></div>

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