Building a business for the long-term in Africa

Rob Shuter, group president and CEO of the MTN Group.</span>From MTN's perspective, several factors and core principles have contributed to the firm's success of building a customer base of more than 200 million subscribers across 22 markets. A number of principles that underpin the success of businesses in Africa include building a strong market position while maintaining a challenger mindset, a strong brand, modern technology and great people.
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