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Mobile adspend expected to top TV across key markets

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(c) Maksim Kabakou -
(c) Maksim Kabakou - [[www.123rf.com 123RF.com]]</span>Mobile is currently the second-largest ad medium and will overtake TV this year if current growth rates are maintained, according to data from Warc's 12 key markets: Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Russia, the UK and the US. Between them, they account for three-quarters of global adspend and 91.1% of all mobile adspend ($125.6bn).
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