© rawpixel via [[www.unsplash.com Unsplash.com]].</span>With the number of instant messaging app users worldwide expected to top 2.4 billion by 2021, there is no better time for brands to embrace using these platforms as a way to engage with customers. However, care must be taken in its adoption as the rules are still being made up as we go along...
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Why savvy instant messaging campaigns can drive global brand awareness
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