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Warc: News media struggles as brands favour softer content

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<p><img src="https://biz-file.com/c/2504/770978-240x135.png?2" width="240" height="135" alt="Warc research shows that globally, newsbrand ad spend is forecast to fall to $32.3bn this year, a 33.1% decrease from 2019, as hard news stories – from trade wars to armed conflicts – draw audiences but not ad dollars. (Image supplied)" align="left"><br><span >Warc research shows that globally, newsbrand ad spend is forecast to fall to $32.3bn this year, a 33.1% decrease from 2019, as hard news stories – from trade wars to armed conflicts – draw audiences but not ad dollars. (Image supplied)&lt;/span><p>Globally, newsbrand ad spend is forecast to fall to $32.3bn this year, a 33.1% decrease from 2019, as hard news stories &#x2013; from trade wars to armed conflicts &#x2013; draw audiences but not ad dollars.</p><br> <a href="https://www.bizcommunity.com/article/warc-news-media-struggles-as-brands-favour-softer-content-251527a">Read more...</a> | <a href="https://www.bizcommunity.com/Request/SendToEmailRedirect.aspx?ct=1&ci=257010">Email</a></p><div style="clear:left"></div>

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